Instagram isn’t just another social media platform; it’s also a social commerce app. For businesses, this means more opportunities to reach their target demographics through social media.

Instagram’s shopping feature enables businesses to set up a virtual showroom where consumers can quickly and easily become acquainted with their wares. However, Instagram stores seem impossible to set up.

Really, an Instagram store?

By setting up an Instagram store, you may advertise your wares through Instagram posts. To put it another way, you may use Instagram as a virtual catalogue to attract new clients.

Users may go to these updates in the profile or the Explore tab and can find them in the feed, tales, reels, etc. If a user has enabled these settings for their profile, they will also be available under the Buy or View Shop page. A maximum of five products can be tagged in a post in the same way that people can be.

Having a store on Instagram allows customers to view all available items without leaving the app, see the pricing by clicking on them, and discover how and where to purchase them. In addition, U.S.-based merchants with Instagram Checkout access can sell their wares within the app itself, bypassing the requirement for the customer to switch to a different platform.

Detailed Instructions for Opening an Instagram Store

Creating an Instagram shop is a breeze. Here are the measures to take for a successful completion.

Create a Company Page

You’ll need a business profile in order to open shop on Instagram. The location is also important, as it must be in a supported country.

The company must also abide with Instagram’s terms and conditions. Having a website where people may buy these things is also essential.

Upgrade to a Business or Professional Profile

Select “edit profile” and then “change to professional account” if you need to switch to a business profile. Then, fill in the blanks with any details you see fit, such as your brand’s industry, operating hours, location, contact information (including email and social media handles), and so on. All of these will increase your visibility and familiarity to users.

Link to a Facebook Fan Page

Your Instagram account may be linked to your Facebook page. Go to Instagram, click “edit profile,” and then pick “page” under “company public information” to create a business page. All that remains now is to select the page you’d like the Instagram profile to be linked to.

In the event that you do not already have a Facebook page, you may make one by clicking the “create a new Facebook page” link.

Companies who wish to use Facebook into their marketing plans may find this optional yet helpful.

Fill Up Your Product List

A product catalogue is a must-have for every Instagram store.

Products must be added one by one while using Facebook’s Business Manager.

The alternative way is to use an online store builder like Shopify, which will upload your products mechanically for you.

A product catalogue should, at the at least, have a list of items alongside their respective pricing and brief descriptions.

Send in Your Financials for Auditing

After these steps are finished, the account may be forwarded for evaluation. In order to adjust Instagram’s privacy settings, one must to click the profile’s “menu” button and then the “settings” option. A registration page for “purchases” is where you’ll find the “send account for review” option.

Check the “purchasing” section of the “settings” menu to see how far along the process is. Sometimes Instagram will need to verify the domain name and may request further information about the business.

Turn on Stores

After Instagram has checked out the request and given its stamp of approval, the payment options will become available. Simply navigate to the “settings” option via the “menu” tab. To see the catalogue of items associated with your account, go to “business and shopping” and choose the appropriate link. Just tap the “done” button, and the Instagram store will open up for you.

Tips for Using Instagram to Drive Traffic to Your Online Store

If everything went as planned during setup, your Instagram store will be visible in the profile, accessible via the “view store” or “shopping” option.
Users may browse the goods in a traditional catalogue layout by clicking on the corresponding tabs. They may get further details and make a purchase with a single click.

Tagging products in items like news, articles, reels, and live allows them to be seen by a wider audience. Naturally, the more appealing the post, the more the user’s attention it will get and the more likely the product will be sold. This necessitates establishing a solid content strategy.