Three Specialty Instagram Audiences

Every social media marketer worth their salt cares about growth. However, our parts aren’t always easy to track down in the vastness that is the Internet and social media. It’s possible that there are untapped markets on every platform waiting to be tapped into for massive profits, if only we could identify them.

People are drawn to various social networking sites for various reasons. Facebook and Twitter are the platforms of choice for news addicts. It’s popular amongst entertainers like stand-up comedians and musicians. Marketers may reach out to certain demographics and interest groups through each of these channels. If businesses want to reach Instagram’s 700 million users (and growing), they need to learn as much as they can about the service. In this piece, I will go through three potentially fruitful subsets of the population that may be reached most effectively using Instagram, as well as the specific marketing lessons that can be drawn from each.

Of course, not all of these subcultures will be appropriate for every company’s brand, but knowing that they exist inside Instagram may drive your marketing team to think a bit more thoroughly about how it may reach the company’s target demographics.

1.Makeup Junkies

Makeup lovers are the first subset I’d want to examine. It’s perhaps not surprising that makeup lovers are particularly responsive on Instagram. After all, what better place is there to disseminate information heavily dependent on visual elements than Instagram? Instagram is great for people who love makeup since it allows them to try a new product right away and see the results for themselves. Instagram’s cosmetics community has exhibited tremendous and encouraging interaction levels with various beauty firms, which is both fascinating and promising.

    There are a variety of elements reflected in these figures. Take Glossier, a cosmetics brand that launched in 2014 and has amassed almost 602,000 fans thanks to their combined efforts. Its cosmetics are bright and photogenic, making them ideal for the social media platform Instagram. To build a strong bond with its clientele, Glossier also heavily utilises user-generated material. Along with larger-scale superstars, the corporation employs smaller-scale local influencers to promote a grassroots appeal that appeals to its target audience.

    The takeaway here is straightforward: including niche markets in the brand’s story makes it much easier to attract them. Put your users in charge by engaging them in dialogue.

    2. Foodies

    Instagram is also popular among foodies. This, too, should come as no surprise. Reading about a delicious dinner isn’t very thrilling, but seeing it for yourself is enough to have your mouth watering and is the finest way to experience a meal via someone else’s eyes. If you want to have people salivating over your food, tweeting something like “really enjoying my meal here @mcfilthsrestaurant” is maybe not the best idea. It’s one thing to imagine the feast, and another to actually see it.

    Just as the cosmetics business has resorted to influencers, the restaurant and food sector has done the same. (And this will be a frequent thread throughout this post). This is shaking up the norm of restaurants using conventional advertising to sell their meals. Since many of us have been let down by a flat burger on our plates that starkly contrasted with the gorgeous tower of meat we saw in a TV ad, foodies like influencers because they feel it is more honest than media or advertising. Poetic odes to the patty aside, the idea is this: encourage unprompted engagement with your wares, and the resulting candour will do more for your brand than any amount of slick advertising ever could.

    3. Athletic Enthusiasts

    Instagram is also quite popular among those in the fitness industry. Since working out is typically done alone, it’s motivating to have a community of people with similar aims with whom to compare notes and form alliances. People who are already committed to a healthy lifestyle are likely inspired by the accomplishments of their peers, and this kind of sharing spreads the word about supplements, equipment, and exercises that can give them an edge in the fitness competition.

    However, the fitness industry has far deeper linkages to Instagram, which can help us understand the fundamentals of social media promotion. Katie Rose Hejtmanek, a cultural anthropologist, claims that it is connected to a broader notion of performance. The human body’s ability to execute a wide range of feats of endurance and strength is at the heart of the fitness industry; the ability to broadcast such exploits to a larger group of peers is a nice bonus. If you’re still with me, let me just state that the fundamental takeaway here is to figure out which platforms represent a logical progression in your client segments’ lives. Instagram is a social media platform popular among fashionistas, chefs, and athletes. If you get this, you can go out and actively seek your segments, and you can develop meaningful connections with them. Having integrity is essential.