Do you use Instagram to market your wares? Want to know how to attract customers with your Instagram posts?

This article will show you four different approaches to using Instagram for product promotion.

Get Attention From a Potential Buyer Group First

You need individuals who are really interested in your company and items if you want to make money off of Instagram. You won’t be able to successfully market to and sell to the wrong demographic.

Including relevant hashtags in your Instagram posts can help you gain new followers. Select hash tags that your target audience is likely to use in searches or as follows. Finding the optimal hashtags to attract your target audience may require some experimentation.

Add geolocations of your ideal clients if you own a local business or restaurant (or any business, really). It’s likely that they’ll look in a certain area, so you should be there when they do.

Here are some strategies for promoting your products on Instagram once you’ve built a following that is likely to convert.

Use These Four Instagram Photo Formats to Proudly Display Your Products

Instagram is great for promoting your products and business because it is a visual medium. The trick is to provide images that accurately portray your business and showcase your products in a way that will interest your audience. You want them to imagine buying and using the goods in question.

Photos on Instagram range from flatlays and detail shots to those of models and everyday life. Your products can be properly displayed in any style of image.

Take Flat-Lay Images of Your Products

Pick a simple, neutral background if you’re going for a flat lay presentation of your product. Poster paper can be purchased at a craft store if you don’t have access to a suitable table or floor. You may achieve the most impressive flat lay effects by shooting from above, so have a ladder or stepstool handy.

Take Note of Specifics About Each Product

Have you thought about the finer points of your product? Is there a sophisticated electronic part? A lovely design on one side? Close-ups that highlight a distinguishing quality of a product are useful for almost all of them.

Detail photos are a great method to showcase your goods, whether you’re trying to get a closer look or just make a pretty picture.

Include Human Subjects in Your Photograph

You’ve probably considered hiring models if you sell clothing, jewellery, or other items meant to be worn. Customers are more likely to respond positively to products that include human faces. Including a person in your product photo can help your audience relate to it, whether you’re selling coffee mugs, notebooks, or something else different.

Make a Stunning Instagram Cover Photo

Instagram product showcases benefit from a well-organized grid of images. There’s considerable disagreement over how crucial a grid is, but it’s safer to err on the side of a well-thought-out arrangement of pictures.

If one of your photographs is liked by a client or potential follower (via a hashtag search, for example), they are more inclined to check out the rest of your grid. Potential clients may be put off if your grid appears disjointed, with images of varying sizes and styles and no clear theme or plan. You probably don’t want your feed to resemble a catalogue, but that’s exactly what it will end up doing.

Use Shoppable Instagram Product Tags to Drive Consumer Exploration

After you’ve posted interesting photographs of your products on Instagram, your next step should be to make it easier for customers to make a purchase. Making a purchase is more likely to happen if it’s simple. More of your followers can become paying clients if you take away their hesitation.

Tags that direct consumers to a retailer’s website can boost traffic and sales. Users are only a few clicks away from adding an item to their online shopping cart after tapping on a tagged image to see the price.

Swipe Up on Instagram Stories to Show Calls to Action for Products

Because of Instagram’s massive user base, the platform is ideal for businesses seeking to engage with their audience. After you reach 10,000 followers, you’ll be able to send your fans to your website by using the swipe up feature.

If you wish viewers of your video, photo, or boomerang to visit a specific website, you can do it by tapping the chain-link icon and entering the address.

Add a CTA like “Swipe up” or anything similar to your pictures if you want your followers to take action. People who aren’t listening to your story can benefit much from this clarification. It’s easy to miss the See More link at the screen’s bottom.

Use Branded Graphics to Promote Sales and Discounts

Instagram captions are a great place to show off your brand’s personality, but followers may miss them if they are scrolling too rapidly. Create branded graphics to announce major sales or events in your articles and grab people’s attention.

An old-fashioned coupon image is a frequent method of doing this. Fare Depot promoted a flight discount with this original Instagram story graphic. The number of users that use the swipe up function to access hidden content may be easily monitored.