Want to know what’s likely to be huge on social media in 2023? It seems you’ve found the correct location.
The desire for something new or the natural development of an established idea both give rise to trends. An analyst has noted that they are reflective of the current global cultural atmosphere. This is true not only of cuisine and the arts but also of business, politics, technology, and other fields.

This leads us to today’s topic: what can we expect to see in terms of social media trends in the year 2023? You, as a savvy marketer, are always thinking ahead to predict what will be popular before your competitors do. OK, family, let’s go to work.

Here are some of the things you should be on the lookout for in the next year.

Constructing Videos

These days, everyone sees video as the future of content, therefore there’s a lot riding on video creativity. In its own announcement, Instagram predicted that majority of the information we take in will be a kinetic asset. More companies will open YouTube channels or start using IGTV , and the quality of production will skyrocket (in the sense of effects, filters, and stickers, rather than flawless, unrelatable studio production; more on this below).

Growth is expected to accelerate on the monetized side as well, with an increase in the number of businesses producing video content for both in-feed advertisements and Stories. And this brings us to our next forecast…

Paid Social Interaction

Eventually, paid social media strategies will be just as important as organic ones. Overcrowding is affecting reach, and this is the natural progression of events. There is a growing trend among corporations to go beyond the traditional social manager when filling salaried positions. Companies will create sponsored initiatives that work in tandem with organic ones, covering all bases.

Relationship, Relationship

Social media romances will become increasingly popular in 2023. To clarify, we mean that although it may have made sense in the past to use influencers for singularly focused transactional marketing, doing so is now futile. Following someone who constantly promotes a product they don’t believe in is a certain way to lose that person’s audience.

By 2023, firms who employ influencer marketing methods that fail to connect with their target audiences will have wasted their money. Every time an influencer publishes a #spon post, it’s an opportunity for them to demonstrate their genuine enthusiasm for the business and the product being promoted.

Traditional Companies Understand the Times

It’s common knowledge that well-known names founded before the Internet Age struggled to adapt, creating opportunities for upstarts. When there is a generational gap and complex organisational hurdles to go through, it can be difficult to break old behaviours and establish new ones. One may safely assume that they are all up to speed now, having largely learned from the little people they have acquired.

Although upstart labels posed a significant challenge at one point, well-established companies will show they still have skin in the game by competing head-on in 2023.

Eventually, Openness Will Be The Standard

We’ve already established that audiences are becoming increasingly savvy and dissatisfied with the nonsense they’re fed by businesses and influencers (real talk). Social media’s original success may be traced back to a generation of young people sick of what they saw as dishonest and unreliable commercials.

What social media provided was an alternative to the conventional visual norms of the time. But, consumers are left feeling confused and deceived when marketers flood these platforms and influencer clout morphs into a marketing weapon (sometimes masking it, thank you FTC). They are curious as to whether or not the celebrities they look up to and the companies they have faith in are taking advantage of them.

In light of the foregoing, we may expect influencers to be much more forthcoming about their affiliations, commercial dealings, and opinions on many matters.

The Impact of Data and AI Will Be Universal

Social AI made significant strides in 2022, and by 2023, it will be the driving force behind virtually all creative asset ecosystems. “AI is going to become increasingly crucial for everything from website experience to picture selection for social media,” says Danica Calderhead, director of brand strategy at Dash Hudson.

Already, we can attest to the fact that our computer vision product (called Vision, of course) is crucial in assisting major businesses in reaching their full potential on Instagram. To include the digital storage locations of all images this year. With AI, brand content will be far more successful across all channels of communication with consumers.

Images With Less Value

Instagram’s aesthetic shifted as a result of its growth, moving from candid snapshots to highly planned and manufactured works. People have shifted from recording and sharing spur-of-the-moment situations to creating highly polished photographs that reveal more staged scenarios. Beautiful photos can be taken with the latter, but it’s been suggested that people respond better to content that doesn’t appear as precious or staged.

That’s why Stories has become so popular: it’s a place where people can get a taste of authenticity and what it’s like to live in someone else’s shoes, even if it’s all staged. In-feed photos, Stories, Live, and IGTV will all see less editing in the future.
We can expect, as we always do, a great deal of variation in the terrain during the course of the year. The above seven forecasts will surely be foundations of social media trends in the next twelve months, but there will be many micro currents that grow from prior ones that pop up and disrupt things as we know them.